Discover the key to impressing your clients, raising your rates, and growing your business!
You sit down down with your tea/coffee to work, booked out for the rest of year with clients who appreciate your work and keep asking for your availability. You feel peace of mind and happiness as you prioritize the tasks on your day.
You get to work with who you want, how you want and your clients keep extending their time with you. What a dream! But none of this surprises you because you've had a secret weapon on your side the whole time - DATA!
Google Analytics needs to be an integrated part of your Web Design, Web Developer, or Virtual Assistant business.
Why? Because it helps you lead your clients to make smart strategic decisions that ensures that they will continue hiring you again and again.
Analytics as a Service is an integrative course for Web Developers, Web Designers, and VAs that will teach you the essential technical knowledge on Google Analytics, complimented by sales and marketing guidance on how to transform this skill to a profitable service.
Now let’s be honest for a second: Google Analytics itself is uglier than two squirrels making out on your back porch. Every time you open one of those reports, you feel a mix of heartburn, a headache, and shortness of breath. It is like you need to be in a coma to actually convince yourself, “Okay...today is the day I will start to understand Google Analytics reporting.”
And deep down, there are some other real reasons why you’ve been avoiding your data up until now.
These might be a couple things that bother you when it comes to learning Google Analytics:
1) I have no idea where to start! There are tons of numbers here, but what do I actually need to pay attention to? Aah!..overwhelm alert!
I totally get it. Google Analytics is super overwhelming and every time you try and go in there to understand your data, you seem to get nowhere. But here is a little secret I want to let you in on: you don’t need to use ALL the reports in the tool. The key is knowing which ones to focus on, and I’ll show you which ones those are.
2) I don’t really have time to look at Google Analytics. I’m a busy person!
I know the feeling, you busy bee! And the last thing I want to suggest is adding one more thing on your long to-do list of tasks. What I do want to open your mind to is integrating what you already do in your business with the real facts of site traffic data. Instead of guessing what is really going on with your site, you can look at the data and just know.
3) But really...is it worth my time to look at these reports? How do I know I’ll be able to actually impact what I do in my business? I don’t know what to do with the information.
Imagine knowing exactly what blog traffic is getting people to purchase your services. Think about being able to see if between Social Media and your Email Campaigns, which got people to download more opt-ins? What if you could shine some light on your ideal client profile by looking at real demographic and interest data? These are crucial pieces of information that you would be crazy not to know!
Instead of guessing and talking to your therapist or dog about it, just let your data tell you! You’ll completely revolutionize how you run your business by taking out the unnecessary guess work that can be so draining.
And here is the other thing: This course is specifically for the Web Developer, Virtual Assistant or Web Designer who wants to start using data to attract and retain those badass clients she’s been dreaming about.
When you integrate Google Analytics to your services, you add additional value to your clients’ businesses, become indispensable and, said plainly, can easily up your rates!
Here is what you will learn in this course:
You Also Get:
Here are just three of the many ways Google Analytics can change and grow your business so that you are making more money with less clients!
1) Apply the data to launches, website changes, and content planning and get your client getting all heart eyed on you. Not only will you show them which of their marketing was most effective, but you’ll also give them specifics on what they should do now to become even more smart about where to pour their time and money.
2) Use the data to spark conversations and propose ideas and solutions that your client had never seen before. Not only do you look like a genius, but also you now have expert level status on their team!
3) With Google Analytics, you can experiment and test ideas in a controlled and smart way. Again, the client will appreciate this, and will keep asking you to come in and work as part of their team since experimentation is a necessary part of business, especially to scale!
Meet your course instructor!
Hi! I'm Cinthia Pacheco and I help creative business and entrepreneurs take the overwhelm out of their analytics. I know you can take full advantage of Google Analytics without going crazy. Let me help you learn this important tool and start using it in your own business and with current and future clients so you can distinguish yourself from the crowd.
I have 4 years of corporate experience in analytics working with companies like Avon, Virgin America, and Modcloth training many teams how to use analytics tools in smart and strategic ways to increase their sales and have a stronger impact with their online marketing. Now I help VAs and web developers like you do the same!
Let's run through what is in each module:
In this Module, you start to understand how to start thinking of Google Analytics as your secret weapon tool to enhance the rest of the work you do for clients. You will learn how to answer the question "Why should I look at my data" and how to make full use of the course.
This crucial module will run through all the backend and frontend setup of the tool, including the Admin section. You will also learn how to manage multiple client accounts without getting confused and how to setup Goals in Google Analytics (that will track site conversion so you can start showing your client ROI in Google Analytics!)
I know reporting can be one of the most stressful parts of the tool and that's why I've dedicated a whole module on it. Here I teach you how to get started with your analysis, specifically which reports to look at (not all are useful in the tool) and what all those metrics mean. I also have some reporting use cases with real clients where you will see how I walk through analysis and reporting with the clients over the phone.
Now you have all the basics, let's dive into some advanced setup and reporting. In this module I will teach you how to setup spam filters, go through all the advanced admin features, and show you some more complex reporting. Nothing too intense but just enough to give your clients the answers they need to make the most of the website, content, and marketing. I will also teach you how to correctly communicate to clients their Google Analytics data (and it doesn't have to be complicated!).
Module 4 - Business Growth
Now you have all the basics of Google Analytics. It's time to sell this as the awesome service it is! This module walks through pricing and packages you can offer your clients (both for Web Developers, Web Designers, and VAs). I will walk through the pitching process with you, even including specific emails scripts you can use with your clients. You don't need to worry about exactly what to offer your clients because I tell you exactly what services to offer and how to package them!
Module 5 - BONUS LESSONS!
This bonus module includes how to use Canva to show off your client's data, how to bring in more client leads with Google Analytics, and comparing Google Analytics to other analytics tools.
Using Google Analytics in my business has helped me design more strategic and effective websites for my clients. I'm able to see how my designs improve conversion rates, and make adjustments as needed to continue to make improvements for retainer clients. This allows me to charge more, because I'm delivering actual, measurable results to my clients--and they're happy to pay, because they're getting the results they want!
- Erin Flynn, http://erinflynn.com/
Making decisions around your marketing and content creation for new offerings without using your data is like trying to make your way across a new city without a map -- you can do it, but you'll probably miss out on the highlights and have a lot less fun than if you'd done a little research. Why wouldn't you wanna use all the resources possible to give your audience what they want and make more money following your passion? That's what understanding your analytics allows you to do.
- Natalia Real, www.website-superhero.com
Your focus is:
For you the focus will be on:
Here is the full curriculum for you to view. The second video in Module 0 is free to preview!
Each lesson includes:
Stand out in a crowd of other tech providers and impress your clients!
Still have questions? Check out the F.A.Q. section! Or send me an email at firstname.lastname@example.org